[1]孙瑾瑾,李勇泉.游客旅游动机对文创旅游目的地重游意愿的影响 ——文化接触的中介作用[J].西安建筑科技大学学报(社会科学版),2018,37(04):55-62.[doi:10.15986/j.1008-7192.2018.04.009]
　SUN Jin-jin,LI Yong-quan.The Effect of the Tourists Motivation on the Revisiting Intention of Cultural and Creative Tourism Destination——Mediating effects of cultural contact[J].Journal of Xi’an University of Architecture & Technology(Social Science Edition),2018,37(04):55-62.[doi:10.15986/j.1008-7192.2018.04.009]
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游客旅游动机对文创旅游目的地重游意愿的影响

——文化接触的中介作用

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西安建筑科技大学学报（社会科学版）[ISSN:1008-7192/CN:61-1330/C]

卷:
37
期数:
2018年04期
页码:
55-62
栏目:
经济与管理
出版日期:
2018-09-12

文章信息/Info

Title:
The Effect of the Tourists Motivation on the Revisiting Intention of Cultural and Creative Tourism Destination
——Mediating effects of cultural contact
文章编号:
1008-7192(2018 )04-0055-08
作者:
孙瑾瑾; 李勇泉
华侨大学 旅游学院，福建 泉州 362021
Author(s):
SUN Jin-jin;  LI Yong-quan
College of Tourism, Huaqiao University, Quanzhou 362021, China
关键词:
文创旅游目的地; 旅游动机; 重游意愿; 文化接触
Keywords:
cultural and creative tourism destination;  tourists motivation;  revisiting intention;  cultural contact
分类号:
F 592.3
DOI:
10.15986/j.1008-7192.2018.04.009
文献标志码:
A
摘要:
伴随我国文化产业的发展，文化创意旅游也成为近年发展较快的旅游类型之一。文化是文创旅游目的地赖以生存的重要基础，对其可持续发展至关重要。但有关文创旅游地游客重游意愿的研究较少，尤其缺乏从游客视角探讨文创旅游地发展的相关研究。基于文创旅游地的研究情境，从游客角度开展研究，结合问卷调查法和结构方程模型分析方法，实证分析文创旅游地游客旅游动机对重游意愿的影响机制，并加入文化接触作为中介变量。研究发现：（1）文创旅游地旅游者旅游动机对游客旅游过程中的文化接触有显著正向影响；（2）旅游者旅游过程中的文化接触在旅游动机与重游意愿间起部分中介作用。研究认为文创旅游地应重视挖掘当地文化资源，打造具有知识性、趣味性与体验性的文创产品，重视游客文化互动与体验质量，从而获得长足发展。
Abstract:
With the development of Chinas cultural industry, the cultural and creative tourism has become one of the tourism types in China, for the culture is an important basis for the survival the sustainable development of cultural and creative tourism destination. However, there are few studies on tourists revisiting intention of these places, especially the research on the development of cultural and creative tourism destination from the perspective of tourists. In this case, the paper makes an empirical analysis to explore the effect mechanism of tourists motivations on their revisiting intention of the cultural and creative tourism destination based on the questionnaire surveying, the structural equation modeling and the mediating variables of the cultural contact. It is found that the tourist motivation for the tourists to visit the cultural and creative tourism destination has a significant positive influence on the cultural contact during the tour, and that the cultural contact during the tour acts as a partial intermediation between the tourists motivation and their revisiting intention. The paper thinks that the cultural and creative tourism destination should pay attention to the resources exploration of local culture, build the knowledgeable, interesting and experiential products and attach importance to the cultural interaction of tourists and their experience quality in order to encourage a rapid development.

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备注/Memo

备注/Memo:
 收稿日期:2018-03-19

基金项目：福建省社会科学规划项目（FJ2016B085）

作者简介:孙瑾瑾（1993-）,女，华侨大学旅游学院硕士研究生，研究方向为区域旅游发展战略；李勇泉（1977-），男，华侨大学旅游学院教授，博士生导师，研究方向为社会网络、区域旅游发展战略。E-mail：840120255@qq.com

更新日期/Last Update: 2018-09-12