[1]林育彬,郭伟锋※,林开淼.基于网络文本分析的世界遗产地民宿体验研究——以武夷山民宿为例[J].西安建筑科技大学学报(社会科学版),2020,39(04):66-73,87.[doi:10.15986/j.1008-7192.2020.04.010]
　LIN Yu-bin,GUO Wei-feng,LIN Kai-miao.A Study on the Homestay Experience in World Heritage Site Based on the Network Text Analysis——In the case of Wuyishan Homestay[J].Journal of Xi’an University of Architecture & Technology(Social Science Edition),2020,39(04):66-73,87.[doi:10.15986/j.1008-7192.2020.04.010]
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基于网络文本分析的世界遗产地民宿体验研究——以武夷山民宿为例()
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西安建筑科技大学学报（社会科学版）[ISSN:1008-7192/CN:61-1330/C]

卷:
39
期数:
2020年04期
页码:
66-73,87
栏目:
经济与管理
出版日期:
2020-09-10

文章信息/Info

Title:
A Study on the Homestay Experience in World Heritage Site Based on the Network Text Analysis——In the case of Wuyishan Homestay
文章编号:
1008-7192( 2020)04-0066-09
作者:
林育彬;  郭伟锋※;  林开淼
(武夷学院 旅游学院,福建 武夷山 354300)
Author(s):
LIN Yu-bin; GUO Wei-feng; LIN Kai-miao
(Tourism College,Wuyi University,Wuyishan 354300,China)
关键词:
世界遗产地;  旅游体验;  民宿体验;  武夷山
Keywords:
world heritage site;  tourism experience;  homestay experience;  Wuyi Mountain
分类号:
F592.7
DOI:
10.15986/j.1008-7192.2020.04.010
文献标志码:
A
摘要:
民宿是旅游业共享经济的典型代表,是城乡共享经济新亮点。通过网络爬虫技术探索游客在武夷山世界遗产地的民宿体验规律和特征。研究发现武夷山民宿性价比、游客满意度较高; 浓厚的遗产地氛围是武夷山民宿的个性化体验特征,但游客对民宿自然环境体验多,对人文环境体验较少; 民宿经营者在主客互动体验中是最关键、核心角色,但人情关怀内容较为局限; 民宿服务态度热情,但民宿特色活动开发不足。研究提出了提升武夷山民宿体验的若干建议,为世界遗产地民宿服务品质提升和民宿业健康可持续发展提供依据。
Abstract:
Homestay is a typical representative of tourism sharing economy and a new bright spot of urban-rural sharing economy. In this study, web crawler technology is used to get the commentary data of B&B in Wuyishan world heritage site on Ctrip.com and lvmama.com. Moreover content analysis method is employed to explore the characteristics of visitors’ Homestay experience in Wuyishan world heritage site.The results show that the cost performance of Wuyishan homestay is high, so is the tourists’ satisfaction.The strong atmosphere of the heritage site is the personalized experience feature of Wuyishan homestay, though tourists pay more attention to the experience of natural environment than that of humanistic one. The operators of homestay play a critical and core role in the host-guest interaction, but the content of human care is not enough. Homestay provides warm service without sufficient featured activities.On this basis, the paper proposes to improve the experience quality of Wuyishan homestay.Studying the characteristics and rules of tourists’ homestay experience in world heritage sites can provide reference for the improvement of the service quality of homestay and the healthy and sustainable development of B&B industry.

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备注/Memo

备注/Memo:
收稿日期:2020- 01- 01
基金项目:2019年国家社会科学基金项目(19XGL010); 2017年福建省社会科学规划项目(FJ2017B023); 武夷学院校科研项目(XP201810S); 武夷学院教育教学改革与研究项目(KC201902); 福建省中青年教师教育科研项目(JAS19367)
作者简介:林育彬(1983-),男,武夷学院旅游学院讲师,硕士,研究方向为旅游管理、酒店管理等; 郭伟锋(1975-),男,武夷学院旅游学院副教授,博士,研究方向为旅游管理。E-mail: 2806165477@qq.com
※通讯作者:郭伟锋
更新日期/Last Update: 2020-09-10