微博“大V”对高校学生思想政治教育工作的影响-西安建筑科技大学学报（社会科学版）

文章信息/Info

Keywords:: micro-blog; Big V authenticated micro-blog users; colleges and universities; ideological and political education

摘要:: 微博“大是对微博中拥有粉丝（听众）数目大于万者的昵称，他们拥有的粉丝量众多，其传播力和话语权也较强，青年学生作为使用微博的最大职业群体，其思想深受“大v们构筑的网络舆论环境的影响。政府应加快完善网络立法，做V们的统战工作，正确引导“大V；“大V们应合理使用自身的话语权，自觉承担起教育影响青年学生的社会责任；高校则应进一步加强学生的三观教育，特别要培养好学生用唯物辩证法观察分析问题的能力。规避“大V们的负影响，积极发挥其正影响，对做好高校学生思想政治教育工作意义重大。

Abstract:: “Big V” is a nickname for an authenticated micro-blog user with more than 100 000 fans (audiences). Having abundant fans, they are relatively strong in both communication and discourse powers. Young college students, the largest occupational group of micro-blog, are greatly influenced by the online public opinion environment constructed by the “Big V” authenticated micro-blog users. The paper argues that when accelerating the perfection of legislation on network, the government should not only well handle the united front work for but also give correct guidance to “Big V” authenticated micro-blog users. It is necessary for them make rational use of their discourse power and consciously undertake the social responsibility of education to affect young students. Colleges and universities are expected to further strengthen the education of world outlook, life outlook and values among students and develop students’ abilities to analyze problems by means of materialistic dialectics. It is important to avoid the negative influence of “Big V” authenticated micro-blog users but exert actively their positive influence so as to get the ideological and political education work done in colleges and universities.