DOI: 10.15986/j.1008-7192.2018.04.006
文旅融合语境下,旅游社区文化吸引的营造有利于发挥文化在旅游发展中的作用。运用扎根理论范式的质性分析方法,以鼓浪屿网络游记为原始经验材料,自下而上探究鼓浪屿文化吸引的内容构成,建立适合于旅游社区文化吸引营造的实质理论。借助Nvivo8软件经过三级编码过程,最后归纳提取3个核心范畴,即旅游社区文化吸引构成的3个维度:物质文化吸引、行为文化吸引和精神文化吸引。进而依据扎根分析构建的探索性理论,从物质文化、行为文化和精神文化三大方面提出旅游社区文化吸引营造建议。
In the context of culture and tourism integration, the tourism community construction with cultural attractions helps apply culture into the tourist development. By using the qualitative analysis of the Grounded Theory and the network travel notes about Gulang Island as the original empirical material, the paper explores the components of cultural attraction of Gulang Island from the bottom up, thus developing a substantial theory fit to the building of tourism community with cultural attractions. With the help of Nvivo8, the qualitative analysis software, and after a three-level coding process, the paper extracts inductively three cord categories, namely three components of cultural attraction of tourism community, that is, the material culture attraction, the behavioral culture attraction and the spiritual culture attraction. By conceptualizing the new theory based on the Grounded Theory analysis, the paper puts forward some advice for the tourism community building with attractions of material culture, behavioral culture and spiritual culture.
