[1]温玲霞. 广告语言中的拟象象似修辞 [J].西安建筑科技大学学报(社会科学版),2012,31(05):67-71.
　WEN Ling-xia. On the Rhetoric of Diagrammatic Iconicity in Advertising Language[J].Journal of Xi’an University of Architecture & Technology(Social Science Edition),2012,31(05):67-71.
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 广告语言中的拟象象似修辞
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西安建筑科技大学学报（社会科学版）[ISSN:1008-7192/CN:61-1330/C]

卷:
31
期数:
2012年05期
页码:
67-71
栏目:
出版日期:
1900-01-01

文章信息/Info

Title:
 On the Rhetoric of Diagrammatic Iconicity in Advertising Language
文章编号:
1008-7192(2012)05-0067-05
作者:
 温玲霞
 河南科技大学
Author(s):
 WEN Ling-xia
 (International Education College, Henan University of Science and Technology, Luoyang 471003, China)
关键词:
 ; 拟象象似性; 广告语言; 修辞
Keywords:
 ; Diagrammatic iconicity ;  Advertising language;  Rhetoricity
分类号:
H 315
文献标志码:
A
摘要:
 讨论拟象象似性在广告语言中的修辞效果,即数量象似、顺序象似、距离象似与标记象似在广告语言中的表达效果。这丰富了修辞学的研究,也为语言象似性与广告语言交际功能的结合作出了新的尝试。

Abstract:
 This study deals primarily with the rhetorical effects of diagrammatic iconicity in advertising language. The investigation focuses on four aspects: quantity iconicity, sequential iconicity, distance iconicity and markedness iconicity, and their respective rhetorical effect. The purpose of this study is to enrich the rhetorical studies, and manage to apply the theory of iconicity to the study of communicative function of advertising language as well.

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备注/Memo

备注/Memo:
 2010年度河南科技大学青年科学基金项目“广告语言的拟象象似修辞研究”(2010QN0053)
更新日期/Last Update: 2015-08-10