DOI: 10.15986/j.1008-7192.2018.05.005
传统村落的优势在文化,如何在挖掘当地文化的基础上获得发展机遇,是传统村落保护过程中最具有挑战性的课题。在这样的背景下思考文创产品在传统村落保护和发展中的作用,不仅关乎村落经济的发展,还关乎村民的生活水平的提升和农耕文明的延续。多样的自然地理环境,使陕西既产生了关中地区的农耕文化,也在黄土高原地区积淀了战争文化,还出现了秦巴山区的商隐文化,使分布在这些地区的传统村落都形成了与此相适应的物质和非物质文化遗产,为文创产品的研发提供了丰富的素材,当然也是传统村落形成新产业的重要契机。
Given the advantage of traditional villages lies in its culture, it is a challenging task in the process of traditional village protection how to obtain development opportunities when discovering the local culture. In this context, the thinking of the role that the cultural and creative products take in the protection and development of the traditional villages is not only related to the development of the village economy, but also to the improvement of the living standard of villagers, and the continuation of the farming civilization. A variety of natural and geographical conditions of Shaanxi province contribute to the development of farming culture in Guanzhong area, the accumulation of war culture in the Loess Plateau area, and the emergence of seclusion culture in the Qinba mountain area. Therefore the traditional villages in these areas, as the tangible and intangible cultural heritages, provide sources of material suitable for the development of the cultural and creative products, and offer an important opportunity for these traditional villages to form new industries.
