[1]林育彬,郭伟锋,林开淼.基于网络文本分析的陶然有山茶文化主题民宿服务质量评价研究[J].西安建筑科技大学学报(社会科学版),2020,39(01):47-54.[doi:10.15986/j.1008-7192.2020.01.007]
　LIN Yu-bin,GUO Wei-feng,LIN Kai-miao.A Web Text Analysis on the Service Quality Assessment of Calabash Colony Resort, the Tea-culture Themed Family Inn[J].Journal of Xi’an University of Architecture & Technology(Social Science Edition),2020,39(01):47-54.[doi:10.15986/j.1008-7192.2020.01.007]
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基于网络文本分析的陶然有山茶文化主题民宿服务质量评价研究()
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西安建筑科技大学学报（社会科学版）[ISSN:1008-7192/CN:61-1330/C]

卷:
39
期数:
2020年01期
页码:
47-54
栏目:
经济与管理
出版日期:
2020-03-25

文章信息/Info

Title:
A Web Text Analysis on the Service Quality Assessment of Calabash Colony Resort, the Tea-culture Themed Family Inn
文章编号:
1008-7192( 2020)01-0047-08
作者:
林育彬; 郭伟锋; 林开淼
(武夷学院 旅游学院,福建 武夷山 354300)
Author(s):
LIN Yu-bin; GUO Wei-feng; LIN Kai-miao
(School of Tourism, Wuyi University, Wuyishan 354300, China)
关键词:
网络文本;  服务质量;  主题民宿;  内容分析法
Keywords:
network text;  service quality;  themed family inn;  content analysis
分类号:
F592.7
DOI:
10.15986/j.1008-7192.2020.01.007
文献标志码:
A
摘要:
主题民宿是酒店新业态,在我国处于兴起阶段,研究其服务质量具有重大意义,而国内在这方面的研究成果较少。以陶然有山茶文化主题民宿为例,通过网络爬虫技术,获取游客对民宿网络评论数据,应用文本分析法,构建主题民宿服务质量评价体系。研究表明陶然有山茶文化主题民宿总体服务质量顾客评价较好,民宿主题环境受到顾客好评,民宿休闲服务主题传递效果好,民宿主题餐饮、主题休闲的顾客满意度较高,而主题客房部分设施设备满意度低。在此基础上,有针对性地提出相关建议,为主题民宿服务质量的提高提供一定的借鉴。
Abstract:
The themed family inn is a new form of hotel industry, which is in the rising stage in China. It is of great significance to study its service quality, even if there are few research results in this field in China. Taking Calabash Colony Resort, a tea-culture themed family inn in Wuyi Mountain as an example, this paper obtains the data of visitors’commentary on the hotel by means of web crawler technology, and thus establishes a service quality assessment system of themed family inn by using text analysis method. The research indicates that the overall customers’ reviews on the service quality of Calabash Colony Resort are pretty good, for the themed environment is well received by them and the leisure service theme is conveyed effectively. Customers feel highly contented with the themed restaurants and the leisure surroundings, though lowly satisfied with some facilities and equipment in themed rooms. Accordingly, the article puts forward relevant suggestions to provide some reference for the improvement of the service quality of themed family inn.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2019- 09- 09基金项目:国家社会科学基金项目(19XGL010); 福建省社会科学规划项目(FJ2017B023); 武夷学院校科研基金项目(XP201810S); 武夷学院教育教学改革与研究项目(KC201902); 福建省教育厅社会科学研究项目(JAS160557)作者简介:林育彬(1983-),男,武夷学院旅游学院讲师,硕士,研究方向为旅游管理、酒店管理、社会网络等; 郭伟锋(1975-),男,武夷学院旅游学院副教授,博士, 研究方向为旅游管理。E-mail: 2806165477@qq.com
更新日期/Last Update: 2020-04-05